Why you don’t make the progress you expect and what to do about it.

In my work with business founders I’ve discovered perhaps the most common fault in creating sustained success over time.

It’s a problem that leads to lots of frustration, disappointment, and wasted opportunity.

At its worst, it can cost the whole business itself.

So what is it that so often makes the difference between success and failure?

And how can we fix it?

If you think about why you, founders, take the big step into business, it’s probably not that surprising.

Most founders believe that you can create a new, better, faster, quicker, more effective or more innovative product, solution or service than is available.

After all, it’s the coders, designers, recruiters, caregivers, architects (you can fill in the job function) like you who believe your passion for your craft will build you a better future by running your own business.

As experts in your field, it’s not unreasonable for you to rely on the delivery of excellence to deliver business success.

Quite naturally, the quality of output is the focus.

It turns out that this focus is where the problem raises its head.

Output quality matters of course, but the quality of business decisions matters more.

Which can be quite a challenge.

Having a decision making framework and process that is simple to follow and powerful in its application helps.

Each of you have unique and different ambitions, markets, challenges, situations, personal circumstances, maturity, experience, skills.

When I’m working with founders using my most comprehensive service, the “Re-energising My Future” (£12k), we consider 90-plus datapoints across these modules in this order:

  • A what to include fact find : identifying the contributing factors, both personal and organisational, that require attention, along with their potential solutions
  • Interrogating your thoughts : considering the issues identified as a whole picture. Building an early appreciation of solutions and priority
  • Consequences, positive, negative, and unintended : working through the combined effect of actions to confirm decisions
  • Planning the implementation : on one page as a unique, costed, individual plan to support decision execution

The full “Re-energising My Future” process starts with you the founder and ends with an executable plan.

If a full process isn’t where you are right now my “Re-discovering My Priorities” (£6k) offer can help make progress. We place the focus on the first two modules.

Creating the understanding of what change is important to your business and how you can evaluate and prioritise.

In both programmes, we move your focus to include quality output alongside quality decision making.

So what often happens as your decision making improves?

1. Your confidence is given a shot in the arm.

When you founded your business, you probably soon realised that the responsibility to keep making progress lies squarely with you.  It’s quite a load. Over time your confidence can seem challenged.  An almost instant benefit from making decisions is that it clears the way forward and also significantly supports confidence.

2. The pace that you operate at speeds up.

A sure sign of being stuck is a lack of both personal and business momentum.  Quite naturally, the pace you work at can decline dramatically if you’re not making decisions.  I’ve found that new energy and purpose naturally flow through a business once you have a set of solid priorities.

3. Your focus will include decision making as a key business process.

Creating the habit of consistently analysing situations and taking decisions.  Scheduling time to review progress, encouraging a broader focus and issue anticipation.

4. It’s likely that it’s not just business where you will see the benefits.

Confidence typically has a whole-life impact.

Find more help here.


Let me know if can help. Being a founder can be a lonely place, I know because I’ve been there myself, and it’s something that would be worth fixing.